When passion, courage, and craftsmanship are put into something, positive things will happen.
With over 10+ years of practical experience in product design, Alexandra collaborates with R&D departments and manufacturers to create mass-produced goods. From innovative concepts to technical drawings, Alexandra provides high quality product design in various areas following a thorough process that includes analysing the competitive market, concept sketching, 3D modelling, rapid prototyping, rendering or guidance of photo shootings.
Beside her practical work, Alexandra’s activity is focused on theoretical research with a main interest in critical design, social innovation and user-oriented processes in order to create awareness and promote innovative product design
Alexandra is currently a lecturer PhD. at her alma mater “George Enescu” National University of Arts from Iasi, Romania, where she teaches product, packaging and contemporary design.